Wake ExEd

Wake Forest Executive Education brought me on to develop and execute a comprehensive marketing strategy aimed at increasing enrollment, refining messaging, and elevating brand presence across digital channels. The goal was a cohesive and cost-effective approach that resonated with both corporate clients and individual learners.

During my senior fall semester, I independently led all marketing efforts as a one-woman department. I built a full marketing strategy and content calendar from scratch, tailored messaging across email, newsletters, and LinkedIn, launched a refreshed monthly newsletter, and spearheaded Wake ExEd's LinkedIn presence. To ensure long-term success, I built intern onboarding frameworks and personally hired and trained my replacement, who continues to carry out the strategy I implemented.