Texas Pete
Art Director, Creative Director, deck design, idea conceptualization, research analyst, graphic design. Brand Management and New Product Development coursework.
As part of a comprehensive brand audit, I collaborated with my team to assess Texas Pete's market position and identify key opportunities for growth. Our efforts focused on revitalizing the brand through updated packaging, college partnerships, and co-branded products, aiming to attract younger consumers while retaining Texas Pete's heritage.
I conducted detailed research and a comprehensive visual audit, assessing the brand's current market positioning, design elements, and consumer perception. I then spearheaded the ideation of strategies and tactics, including modernizing packaging, launching a co-branded product with Sunchips, and forming university partnerships. Lastly, I designed a visually cohesive presentation deck that effectively communicated our findings and strategic recommendations.
