Nyte Lytes
Brand Designer, Logo Designer, and Packaging Designer.
/ The brief
I built an elegant, premium, and approachable identity for Nyte Lytes, a sleep-focused wellness brand with a community arm called The Sleep Club. The immediate goal was investor readiness, giving the founder a clear, credible brand world that shows where the company can go.
/ What I did
The core mark pairs a crescent moon with a water droplet to unite rest and hydration. Typography balances a refined display face for headlines with a clean modern sans for education-first copy. Packaging for the 3 oz sleep shot and multipacks uses a clear hierarchy for claims and concise use instructions. The final kit gave the founder an investor-ready brand story with cohesive assets that translate to pitch decks, website, and shelf.
