Juice Box
Brand Designer, Logo Designer, and Packaging Designer.
/ The brief
Juice Box is a wellness-forward alcohol brand that blends cold-pressed juice and tequila for a bloat-free buzz. Designed for health-conscious women who love brunch culture, beach days, and bold design. Equal parts playful and clean, balancing vibrant personality with modern minimalism.
/ What I did
This project tasked me with developing the full visual identity from scratch, including a custom logotype, brand guide, and flagship packaging system for a three-product lineup. The deliverables were grounded in principles of hierarchy, cohesion, and shelf impact, while embracing an irreverent yet refreshing tone that stood out in the crowded canned cocktail space.
