ExpandedPugs Media Rebrand.
The new Pugs identity matches the caliber of the work itself: elevated, premium, and built for leaders. Brand direction and design by Nati Correa, CXO.
/ About the rebrand
Every detail signals authority, confidence, and precision, creating a brand experience that feels intentional from the first touch. Pugs now stands as the benchmark for modern personal brand building through organic social media; a place where founders, executives, and rising leaders invest in their social media presence and trust the craft behind it. This is where ambitious people come to sharpen their image, backed by a brand that knows exactly what excellence looks like.
/ The scope
- 01 Logo system, 16 lockups
- 02 Brand guidelines book
- 03 Color and type system
- 04 Motion logos
- 05 Sales deck and package collateral
- 06 Business cards and letterhead
- 07 Social banners and profiles
- 08 Email signatures and docs
- 09 Icon and pattern library
- 10 Client welcome kit
- 11 Merchandise
/ Mission
To elevate personal brands of professionals, founders, and leaders through expert-led strategy and premium, high-performing, organic social media content that drives consistent results.
/ Vision
To become the most trusted partner for organic social media personal brand growth, defining how leaders build influence, deliver value, and drive meaningful results across platforms.
/ Purpose
Empower leaders to build trust in the age of social media.
Natalia Correa
