NC Nati Correa
AI systems and agents
40.7128 N / 74.0060 W
LOG / 01
/ Case study / Pugs Media / Flagship

The agency OS

A four-person agency's operations, rebuilt as one system: a company brain, an agent fleet, and the instrumentation that proves what it saves.
/ The problem

As CXO of a short-form video agency, I own fulfillment end to end: onboarding, scripts, shoots, edits, QA, delivery, reporting, and the client inbox behind all of it. That workload ran through one person's working memory and a scatter of disconnected tools, which put a hard ceiling on how many clients the team could serve without hiring.

Rather than bolt a chatbot onto the side, I rebuilt the operations themselves, so software does the remembering and the routing while humans keep the judgment.

/ What I built

The system has three layers. The company brain is eleven connected databases with fifteen native automations, holding clients, todos, meetings, transcripts, and contracts as one source of truth. The agent fleet is 60+ skills and 15+ scheduled agents, ranging from an hourly email drafter that never sends without review to a morning agent that reads five sources and messages me the day's top three, down to a daily sync that advances each client's lifecycle by counting their real calls.

The third layer is the system watching and improving itself. A weekly grader compares every draft against what actually got sent and rewrites the drafting logic to match. An FAQ learner reads a week of my sent mail and folds any genuinely new answer back into the knowledge base the drafters pull from. A maintainer audits the whole system for drift and ships the fixes I approve. A daily sweep logs every build the moment it ships, so the impact ledger never goes stale. And a problem log turns my session history into a running record of how I actually solved things, dead ends included.

53skills in production
11agents on schedule
114–144estimated hours saved
123problem-solving arcs logged
1,332events in the audited baseline
/ Proof
Impact ledger / measured floor, estimated ceilingBASELINE  MAY 25 TO JUN 21 .......... 43.1 HRS
WEEK OF JUN 15 ....................... 11.2 HRS
WEEK OF JUN 22 ........................ 7.5 HRS
WEEK OF JUN 29 ........................ 6.2 HRS
WEEK OF JUL 07 ........................ 6.0 HRS
PROVEN TOTAL ........................ 73.9 HRS
ESTIMATED ALL-IN ............. 114 TO 144 HRS

1,332 LOGGED EVENTS / BASELINE AUDITED TWICE
METHODOLOGY: PROVEN MEASURED FROM LOGGED EVENTS. ESTIMATE ADDS AGENTS THAT WORK BUT DO NOT LOG YET.
/ Judgment calls

The system got leaner by design. A 24/7 orchestrator agent was reviewed by ten independent audit agents and simplified into a leaner hourly design that keeps about 80 percent of the value at 20 percent of the operating risk. The headline numbers were rebuilt from 1,332 logged events and audited twice before anything was published.

Superseded systems stay in the log with a note on what absorbed their job, because a ledger only means something if every revision stays in it.

/ The rules it runs on

Running agents unattended is a trust problem before it is a capability problem. So I gave the system standing rules and enforced them in the agents, not in my own attention. Every subagent runs on the cheapest model that can do its job, and the expensive one only orchestrates. An unattended agent can add to a record but never overwrite one, and it drops the task the moment it is unsure instead of guessing. Nothing leaves the building on its own; every client message waits for me. Personal life stays walled off from work by construction, not by memory. And nothing on my machine nags me or decides when my day is done. Sixteen rules like these, each written down with its reasoning, in one file the whole system reads from.

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